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Undergrad.
Donnelly Center for Nonprofit Communication
Client work
1. Donnelley Center Social Media Audit
As a Strategy Associate at Donnelley Center I provided weekly analytics for the Donnelley Center social media accounts (Facebook, Twitter, Instagram). I provided audience demographics and key performance insights like, optimal days/times for posting and the most engaged platforms for the brand.
2. Fund 17 Social Media Guide
For our clients, I made social media guides that would give in-depth detail about how social media can be used to the client's advantage. The social media guide was made after a thorough analysis of the client's previous social media usage or based on their social media goals.
3. Weekly Social Media Audit
This is an example of a weekly social media audit I would do for Donnelley Center's internal social media accounts. The strategy team monitored trends and analytics on our social media platforms to help the social media team create the right content for our audience.
Brand Lab
Client work
1. As a strategy team member at Brand Lab, my duties consisted of weekly social media content calendars, analytics updates, and delivering presentations on what can be done to enhance each of our social media pages (Instagram and Twitter).
2. and 3. #BrandLabSpotLight was a campaign I created and managed to showcase how Brand Lab has helped students land internships and gain real world experience. The campaign ran for a month on the Brand Lab Instagram and reached impressive levels of engagement.
Windsor Court Hotel-
Deveny New Orleans
speculative work
This is an assignment from my Strategic Content Creation class my Sophomore year of college. Prompted by Deveney marketing agency in New Orleans, the instructions given were to create content for YouTube, Twitter, Instagram and Facebook for the Windsor Court Hotel in New Orleans.
Blue Bell Ice Cream
speculative work
This was a final project from my Media Planning Class in my Junior year of college. The instructions were to create a complete media plan for Blue Bell Ice Cream and their two new flavors. We were given research on Blue Bell's target audiences and their demographics. We had to choose the best media options and target audience for the project from the research. From there we had to come up with an entire campaign of media mix selections, promotional tie-ins, strategies and more to promote the new flavors.
The New Orleans Pelicans
speculative work
This was another project from my Media Planning Class in my Junior year of college. The goal of this campaign was to come up with creative ways to incorporate out of home advertising for the upcoming basketball season for the New Orleans Pelicans basketball team.
Ocean Spray
speculative work
My sophomore year at Loyola I was on the National Student Advertising Competition (strategy team) and our client was Ocean Spray. The objective was to rebrand Ocean Spray as a company that is appealing to millennials, increases household penetration, and increase brand equity. We decided to use nostalgia as the backbone for the campaign and creative. We placed 3rd in the Southern region competition.
Loyola Black Student Union
client work
This was a campaign I created to reveal the Black Student Union pageant contestants one at a time. It was a week long campaign leading up to the night of the pageant. Goal was to constantly promote the pageant and gain ticket sales. Campaign was introduced on the BSU Instagram to over 1,000 followers and reached high levels of engagement.
As the social media chair, I created all of our social media content, captured photos, created flyers/infographics, made social media calendars, and created any other promotional content for our events.
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