MAIP.
Jiffy Lube
Mindshare Atlanta
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Internal Work
This is a media plan my MAIP team and I did apart of the fellowship prompted by Mindshare Atlanta. The challenge was that Jiffy Lube is going through a shifting consumer demographic. The task was to create a media plan to maintain awareness among their original demographic of boomers, while establishing top of mind presence among millennials.
Jaguar
Dentsu Aegis
speculative work
This is a campaign my MAIP team and I did apart of the fellowship prompted by Dentsu Aegis. The task was to create an advertising campaign that will help promote Jaguar's first fully electric car. The campaign needed to engage target audience and show that Jaguar is a seriously modern brand.
Citi
Publicis
speculative work
This is a media plan my MAIP team and I did apart of the fellowship prompted by Mindshare Atlanta. The challenge was that Jiffy Lube is going through a shifting consumer demographic. The task was to create a media plan to maintain awareness among their original demographic of boomers, while establishing top of mind presence among millennials.