Dentsu McGarry Bowen.
Chevron Creative Competitive Analysis
Internal Work
This was an internal project that the Strategy Director pulled me in on, along with another strategy team member. The goal was to do research on Chevron's top three competitors' video ads and social presence. I did the research for the social presence for each company and found the strengths, weaknesses and other comparable qualities that could be helpful to Chevron's creative strategy.
The Human Energy Company Campaign Recap
Client Work
This deck was something I helped put together for the client to tell the story of Chevron's overall campaign for 2020/2021 and how we will continue with the story in the 2022 campaign. It was important for us to show all the elements of of the campaign and explain the strategy and execution through each department.
The Chevron Inspiration Program
Client Work
The Chevron Inspiration Program is something I conducted for the client each week. It was where I and other team members chose different type of ads from other companies and explained how it could be inspirational to the work Chevron put out. Each month we put a deck together of the top ads that we thought could be an influence on our future work we did for the client.