Experience.
July 2022 - August 2023
June 2021 - October 2021
Associate Integrated Strategist
Campbell Ewald
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Created innovative strategy briefs and deliverables for multiple clients and new business pitches
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Oversaw and delivered strategic guidance to creative, influencer, account and media departments throughout project execution process
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Executed primary and secondary research for trends, insights, new opportunities and more through Mintel, MRI Simmons, Nielsen and other sources
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Regularly maintained communication with clients and delivered compelling presentations of strategic briefs, research and more to them weekly
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Developed creative and original campaign extentions and activations for Shamrock Farms' "Deliciously Unexpected" and Rockin' Protein's "Never Settle" campaigns
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Co-edited company wide newsletter and strategy department trend reports each quarter for internal and client use
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Designed interactive and professional presentation decks
Associate Account Executive
Dentsu McGarry Bowen-Chevron Corporation
June 2020 - August 2020
August 2019 - May 2020
August 2019 - March 2020
August 2018 - January 2019
January 2018 - May 2018
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Executed research for Chevron's competitive outlook and new campaign strategy
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Managed distribution of paid, print and digital media assets for the "Human Energy" campaign through Chevron's Ad Resource system
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Coordinated the trafficking of audio, video, and television assets, involving the creation of ad tags, uploading creative content, establishing targeting parameters, and monitoring performance including YouTube, Max, and Hulu
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Facilitated ongoing communication with clients and partner agencies to ensure the finalization of creative assets, handle ad hoc requests, and provide updates on campaign status
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Coordinated communications between production, creative, and brand strategy teams regarding ad requests, campaign status updates, and competitive audit reports
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Created internal and client-facing documents and presentation decks that contributed to the campaign strategy, status, and reporting
4 A's MAIP Virtual Fellow
Havas Creative
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Conducted research and developed strategies to create campaigns for clients Jaguar, Citi Banks, and Jiffy Lube according to the needs of the briefs
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Participated in an 11-week virtual training program with industry professionals and agencies to learn about strategy and account management
Strategy Associate
Shawn M. Donnelley Center For Nonprofit Communications
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Researched and implemented successful strategies to reach the client's goals
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Presented weekly analytics and insights on the client's and agency's social media performance
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Created slogans and facilitated focus groups to revamp brand image for multiple clients
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Constructed social media guides that included brand voice and curated hashtags to aid clients in their online presence
Marketing/Communications Chair
Children's Hospital New Orleans Dance Marathon
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Managed the marathon's content, engagement and analytics on the official Instagram page
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Created the marathon's theme as well as all strategic promotions
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Designed digital content and flyers for the marathon
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Successfully helped raise over $5k for Children's Hospital due to promotional efforts
Strategy Associate
Brand Lab
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Developed strategic promotional campaigns and created content to heighten brand awareness for the agency
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Curated calendars, recorded analytics and researched trends to increase following, reach and engagement on the agency's social media platforms
Junior Associate
Spears Group Strategic Communications Firm
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Managed social media platforms, created content and organized social media calendars for clients
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Designed and edited creative graphics for promotional use on social media, flyers and websites
Education
August 2016 - May 2020
Loyola University New Orleans
Bachelor of Arts
Mass Communication-Advertising, Marketing minor
Skills
& Certifications
Strategic Planning
Research
Communication
Independent & Team Work
Presentation Decks
Problem Solving
Strategic Planning
Brand Development
Social Media Marketing
Google Analytics & AdWords
Creative Problem Solving
Microsoft Suites
AdobeSuites
Google Suites
Hubspot
Advanced Social Media Strategy
NASBA Center for The Public Trust
Ethical Leadership