Campbell Ewald.
Rockin' Protein Rock the School Year brief
Client Work
Rockin' Protein (protein drinks) wanted to bring back a social media competition they did a year prior but bigger. They wanted us to come up with ideas to expand on the "Prep Season" angle of their pre-existing #NeverSettle campaign since the school year was approaching. The competition was focused on local high school athletic teams in the Rockin' Protein/Shamrock Farms' home state of Arizona. My idea was to tie in the moms of these athletes because they are the ones supporting their kid's athlete life and also the ones that make the purchase decisions of the household.
Rockin' Protein x Folds Of Honor partnership brief
Client Work
Rockin' Protein and Folds of Honor (a nonprofit that provides resources and scholarships for children/families of injured or deceased veterans) formed a partnership and the clients wanted to do an activation for the upcoming Veterans Day holiday. The focus was to put the scholarship/the affected kids in the spotlight and how to make Rockin' Protein's audience support the initiative.
Allspring Audience Brief and Research
Client Work
Allspring was a new investment firm that needed some help with branding and awareness amongst financial advisers to potentially work for them. This presentation and brief was made to help them find who they are and who is their audience. Plenty of research went into finding what the financial planning industry looks like and who is the right audience to target for Allspring.
Cedars-Sinai research
New Business Pitch
This was a new business pitch for Cedars-Sinai. The goal was to focus on the fact that CS is known as the go-to hospital for celebrities, but still inclusive to everyday people. Celebrity quality for all. So my research reflected on how celebrity and celebrity culture affect people's decisions when it comes to health and how we can incorporate that into the pitch. I also did a deep dive of research on CS competitors and how they compare to CS through the eyes of the public.
Shamrock Farms and Rockin' Protein Key Moments
Client Work
To keep Rockin' Protein and Shamrock Farms (dairy products) culturally relevant with their audience, I came up with multiple key moments throughout the year that both brands could capitalize on. I came up with activations, creative new ways to make milk and protein shakes relevant and capitalized on previous initiatives and partners that the brands had.
Shamrock Farms and Rockin' Protein Trend Report
Client Work
This was a research driven project to show the clients what others in the category are doing and how we can elevate the brands on social media and through their branding. I wanted to focus on wins and fails that their competition experienced and also showing the clients the deep sides of the internet we could tap into for innovative and relatable content for social media.